Your internet audience loves visual content. There is no second guessing that. If you are not convinced yet, I'd like to quote this great article about visual marketing put out by Hubspot.
Researchers found that colored visuals increase people's willingness to read a piece of content by 80%
Now infographics are superb if you are trying to educate your audience with objective facts and numbers about the impact of your product or provide insights with numbers. But infographics generally tend be fairly long in terms of vertical height. As a result, they text gets squeezed on smaller screens and they become difficult to read.
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So how can you re-purpose your content for mobile screens so people can view them comfortably and enjoy your research.
Below is an example of you can leverage video to put out awesome content on their timelines without putting in much effort.
If you'd like to convert your infographic into a video quickly, head over to Birch and start a project. Our creative network will put out content for you within hours.