Ministry of External Affairs partnered with Birch to cover Prime Minister’s Africa visit


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India and Africa represent a third of world’s population. Both are rapidly growing economies with a lot of common problems, poverty, drug trafficking and deep dependence on conventional agriculture methods. Given the hyper connected and globalized world we live in, there is a lot of room for collaboration and intel sharing for both countries to grow together.

About a month ago, our Prime Minister boarded a plane to Africa to meet prominent leaders in the continent and reconnect with Indian diaspora who gathered in large numbers to see the Indian Prime Minister. There were cheers, hoots and a lot of media noise. But are you really aware what came out of the visit. What was the agenda that our Prime Minister set and was he able to achieve it. We partnered with Ministry of External Affairs you up to bring you upto date with the real story behind visit, the real ground work, agreements and future plans which may tie our destination with Africa.

Here is the tweet which launched the whiteboard video into public space yesterday, following which immediately PMO's official twitter account retweeted it.


Want to use whiteboard videos to tell your story?

Whiteboard videos are cost effective and a great tool to explain complex concepts and processes. Engage your employees and customers with fun storytelling now!

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Whiteboard videos, as a storytelling tool

Not just big organizations like the Government but organizations of every size need to tell good stories. Some are meant to educate your team about complex concepts, others to introduce a new product to the customers. So they can be used for both training and marketing purposes.

For instance, one of our customers Push Engage needed a cost effective way to tell their website visitors about their push notifications product. So this is what we created for them.

In one and a half minutes, they were able to get across how their product works, how would it benefit their users in a professional looking video.

Now if you think of this as an investment, this video has over 9000 views. Push Engage spent close to $450 on producing this video, so each pitch has cost them <5 cents. A pretty good ROI, don't you think. They have reported a 20% increase in conversions after they put up the video.

Similarly, look at this training video produced by Olacabs, one of country's largest cab aggregators.

Ola used this video to introduce their newly launched service Ola Rentals across 8 cities. The idea was to tell their drivers the benefits of using Rentals service over conventional single trip booking. And they did a pretty good job.

A good story can take your idea from an intangible thought to an easily consumable and shareable narrative. So you need to tell your story now and tell it right. And if you need help with that, Birch will gladly join hands with you.