Case study : How Uber creates amazing training videos for their drivers

What is staff training

As per Wikipedia, training could simply be defined as the process of ensuring that employees acquire relevant and necessary skills,behaviour and knowledge for better on the job performance in their interest and that of the organisation.

Why is employee training essential for businesses?

Let's put it this way, if you were given a choice to board one of the two planes, one with a trained pilot and the other one with an untrained one. Which one would you choose? Let's say that the untrained pilot's flight costs less? Would you now do it? I am sure the answer to that is an affirmative "no".

Yet many business owners do not recognize the importance of employee training. Yes, you would need to invest in quality content to train your staff but "not investing" in it will actually cost you more.

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How did Uber, the world's most valued private company do it?

Uber is world's most valued private company. The company has successfully designed and crafted an unparalleled ride experience which has come to be known as the Uber experience, synonyms with delight, happiness, pleasure.

Everything from the app design to cleanliness of the cab to driver's behavior & communication skills have been engineered by Uber's Team to perfection. Attention to detail is enchanting.

Though the amount of effort they put into training and educating their driver workforce is staggering. In India alone, Uber has a staff of over 250,000 drivers speaking 8 different languages. Reaching out to them with a well crafted message in all these languages and variations is a pretty daunting task.

Over the past few months, the team at Birch worked with Uber to create a series of training videos they will use to educate their huge extended family, Uber drivers (or Partners). The objective of this series is to make them more savvy, more efficient and resourceful.

Everything from scripting to narration to animation was done via Birch's platform in around 2 months.

This series of 8 videos has helped Uber not only engage their Partners but also send out a message that the company cares for them, their time and productivity.

One of the primary problems in India (and other places in Asia) is limited accuracy of Google maps due to complex road routes. Many Uber drivers were using this as an excuse to not reach pick-up spots. In other cases, drivers had limited knowledge of how Google’s navigation system works and used to call up their riders to ask for detailed directions, which led to frustration. Uber used a real life scenarioto show how this behavior could lead to reduced ratings, and therefore, earnings for their drivers. The goal was to bundle all the information.

In the second scenario, Uber was launching a new app, UberGURU, for its drivers. This app aims to help riders and drivers receive regular updates from Uber about best practices to follow while driving, changes in incentive structures, and inspiring driver stories.

Crisp training videos can help your team grasp complex ideas and visualize processes which can save you a lot of time and dollars.

Want to create training videos to empower your team?

We can help you produce crisp and engaging content. Your team will love it and thank you for it. They can now learn at their pace and in their own space.

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