6 tips to help you write awesome video ads

Writing a good video ad is no easy job. With an ever growing list of video marketers struggling to capture consumer’s attention, it’s likely that the consumer might sweep our message under the rug. So we need to run a tight ship when planning and producing video ads.

These tips will help you answer the essential questions you should answer before going deep. The objectives you define here will serve as solid foundation to decisions you make later.


Transcript

Slide 1

THE 6 QUESTION CHECKLIST FOR WRITING AWESOME VIDEO ADS

Slide 2

WHO IS YOUR TARGET AUDIENCE

Slide 3

BIRCH WHO IS YOUR TARGET AUDIENCE

Daily commutersWeekend travellersMultiple vehicle owners
Agexxxx
Professionxxxx
Locationxx
Genderxx

Slide 4

THEIR LIFE BEFORE YOUR PRODUCT

Slide 5

BIRCH THEIR LIFE BEFORE YOUR PRODUCT

  • Had to haggle with auto rickshaws daily 
  • Wait for public transport
  • Low productivity in office
  • No peace of mind 

Slide 6

THEIR LIFE WITH YOUR PRODUCT

Slide 7

BIRCH THEIR LIFE WITH YOUR PRODUCT

  • Can book a rides in advance
  • Monthly savings in transport expenditure
  • Can work while on the way. Super productive.
  • Woohoo!! life

Slide 8

HOW DOES YOUR PRODUCT WORK

Slide 10

BIRCH HOW DOES YOUR PRODUCT WORK

  • Get it from the app store
  • Link a payment method
  • Pick a ride tier
  • Book a driver

Slide 10

LIST DOWN 3 ADS YOU LIKE

Slide 11

BIRCH LIST DOWN 3 ADS YOU LIKE

  • List down the elements you like in each ad 
  • How are they similar/complimentary to your service
  • Can you replicate some of these emotions in your campaign?

Slide 12

FORMAT AND LENGTH

Slide 13

BIRCH FORMAT AND LENGTH

  • You know the message you need to deliver, you have set benchmarks for storytelling. Now pick a format which best suits your budget and resources
  • Live action under 2:00
  • Or 2D Animated under 2:30
  • Etc. etc.

Slide 14

THAT’S IT! FEELING READY?

– Vineet from Birch

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6 tips to help you write awesome video ads was last modified on June 20th, 2018 by Vineet